2013 was a year of learning how to develop a freelance business. There are endless things to learn and do and I feel like I barely scratched the surface. Figuring out the business side, the in’s and out’s of insurance, taxes, accounting, building a website, creating estimates and billing has been daunting. Even more daunting is figuring out how to promote my name and work.. I’m incredibly fortunate that I have a lot of great friends and contacts who’ve generously shared time and hard-earned knowledge. I’m also lucky I have a body of work to start with.
I’ve always been goal oriented even if in an informal way. I’m not someone who makes New Year’s Resolutions. The problem with resolutions is that they’re always broken. Goals are a good way to measure growth but not necessarily success or failure. One goal I want to complete early this year is developing promotional material, both electronic and printed. It is so HARD!
I want to get the size, the paper and the printing just right. But oh-so-much harder is selecting the images that will represent my personality and skill set as well as my future work aspirations. These photos will have to speak to art and creative directors. I want them to be something they keep and pin to a board, something that keeps my name in front of them.
I’m fortunate to know some of the very best creatives and graphic designers in the business and they’re right here in town. This morning I met again with the wonderful Susan Dendy who designed my logo and business cards. She did a fantastic job on those and is designing my promo pieces to keep a consistent look and feel. We finalized most of the choices on printer, paper size and design. Now all I have to do is pick a handful of images to represent me. I had been anxious and a little stressed about making these choices until my wonderful wife reminded me that these won’t be the last ones I ever do and you can’t be all things to all people. Suddenly it became a bit easier.
Another nice surprise!
More than a year ago the wonderful people at Rock Paper Photo asked me to submit some of my classic concert photos for possible inclusion on their site. They represent of the greatest concert photographers of the Rock and Roll era; people like Astrid Kirchherr, Deborah Feingold, Kevin Mazur, Baron Wolman and Henry Grossman. Even being under consideration was enough to make me feel proud. After submitting the requested eight images they accepted those and asked for 40 more. I’m proud to say that I’m now represented by Rock Paper Photo and couldn’t be happier.
From their site’s home page, here’s who they are…
“Rock Paper Photo is the definitive place to discover and collect iconic photography. With access that fans can only dream of, the photographers we represent have captured unforgettable moments and the legendary personalities who defined them.
We live to uncover rare and never-before-seen images, so you can collect them as beautiful Fine Art photographs. For those who never want the show to end, a Rock Photo Print is more than a unique and museum-quality piece of art – it lets you own the moment”.
They do extremely fine museum quality signed and framed prints. They also do all of the fine art printing for Rolling Stone Magazine. I hope you’ll check out my page on their site and the many greats there as well.
So, new promo pieces and new representation. Good start to the year.